Vanessa Lucido Net Worth 2026: CEO Of ROC Equipment, Career, Earnings & Oak Island Success

Vanessa Lucido is an American businesswoman best known as the CEO and owner of ROC Equipment, a multi-million-dollar drilling and foundation equipment company. She is also recognized as a safety consultant, entrepreneur, children’s toy company founder, and TV personality featured on The Curse of Oak Island. Vanessa became widely known after appearing on the History Channel series, where she and her engineering team assisted Rick and Marty Lagina in excavating borehole H8.

People search for her net worth because she became a young CEO at 26, manages a large industrial company, and gained additional exposure through television. This article covers her verified earnings, business growth, education, early life, and how she built her wealth through skill, leadership, and responsibility — not speculation.

Bio Details: Vanessa Lucido Net Worth

Vanessa Lucido Net Worth

As of 2025, Vanessa Lucido’s verified net worth is estimated at over $1 million, based on publicly available financial indicators. While her exact salary is private, her wealth comes from managing ROC Equipment — a multi-million-dollar company founded by her late father — and her active roles in industry committees, consulting, and business ventures. Her earnings increased after her appearance on The Curse of Oak Island, which boosted her public presence and linked her name to engineering innovation. Net worth estimates also consider her CEO compensation, company profits, equipment distribution contracts, and leadership in major industrial projects. Although she maintains privacy about her income, verified sources consistently place her wealth above $1 million with steady yearly growth.

How Vanessa Lucido Built Her Net Worth

Vanessa’s financial growth is directly tied to her disciplined career path. She began working in the family business Becho Inc. as a teenager, gaining hands-on industry experience long before taking leadership roles. After her father passed away in 2012, she inherited responsibility for ROC Equipment, becoming CEO at 26. Her earnings stem from executive-level salary, business profits, safety consulting, and participation in industry organizations. She also earns from public speaking, technical workshops, and brand visibility gained through television. Her additional venture — a children’s toy company — diversifies her income. Vanessa’s net worth steadily grew as she expanded ROC Equipment’s operations, secured major industry partnerships, and introduced new safety and equipment innovations that strengthened the company’s market reputation.

Early Life and Family Background

Born in 1990 in the United States, Vanessa grew up on a ranch surrounded by horses, machinery, and the demanding world of drilling equipment. Her father, Lou Lucido, was the founder of Becho Inc. and later ROC Equipment, while her mother, Elizabeth Drew Lucido, served on the Salt Lake City Olympic Committee in 2002. Vanessa has two brothers, both of whom work in the drilling industry. The family environment was entrepreneurial and highly disciplined, shaping her work ethic from a young age. Growing up around heavy equipment and a father who believed in hands-on teaching, Vanessa developed early exposure to project management, safety, and construction environments — all of which later influenced her leadership style and career abilities.

Education and Academic Qualifications

Vanessa graduated from the University of Utah with a BA in Humanities, Communication, and Marketing, giving her a strong foundation in leadership, public relations, and business communication. Her academic excellence made her the first sibling to earn a degree, fulfilling her father’s family rule that the first to graduate would lead the business.
She later earned her MBA in 2016, also from the University of Utah, which helped her refine her financial, operational, and strategic management skills. Her advanced education played a major role in her ability to manage ROC Equipment after her father’s death. Vanessa’s degrees supported her transition from employee to CEO and strengthened her capacity to oversee a multi-million-dollar drilling equipment company.

Career Timeline – From Family Business to CEO of ROC Equipment

Vanessa’s career began in 2005 at Becho Inc., where she worked in contract claims, project management, and safety programs. By 2008, she was promoted to Safety Director, a role in which she designed comprehensive safety systems for the company. After Becho Inc. was sold in 2011, her father created ROC Equipment, and Vanessa briefly worked in consulting before rejoining the family business. When her father passed away in 2012, she stepped into the leadership position. Her early exposure to fieldwork, contracts, and safety standards gave her the experience needed to run a heavy-equipment company responsibly. Today, her career reflects steady growth through hands-on training, technical understanding, and managerial responsibilities across multiple departments.

ROC Equipment – Growth, Leadership, and Industry Impact

ROC Equipment, founded by Lou Lucido, distributes drilling and foundation equipment across North America. After Vanessa became CEO at 26, she expanded operations, improved safety systems, and strengthened partnerships in the construction and drilling industry. The company is DBE-certified and recognized for supplying advanced machinery for large-scale foundation work. Vanessa introduced performance improvements, updated safety protocols, and oversaw major engineering upgrades. Her leadership not only ensures operational success but also contributes significantly to her net worth. ROC Equipment’s strong financial position is a direct reflection of her strategic decisions, team-building abilities, and commitment to innovation in a demanding industrial field.

Vanessa Lucido on The Curse of Oak Island

Vanessa’s TV appearance on The Curse of Oak Island (Season 6) brought her widespread recognition. She joined the team to help excavate borehole H8, using ROC Equipment machinery to support the treasure hunters’ search.
Her role involved supervising equipment operation, ensuring safety, and coordinating technical decisions with engineers. Although her participation was professional, not entertainment-based, the show significantly increased her public profile and introduced her company to millions of viewers. Her behind-the-scenes involvement included machinery evaluation, safety assessments, and crew support during excavation challenges. This exposure contributed to her career visibility and indirectly supported her long-term earning potential.

Other Verified Business Ventures and Professional Roles

Beyond ROC Equipment, Vanessa has established herself as a multi-skilled entrepreneur. She founded a children’s toy company, showcasing her creative interests outside industrial engineering. She also worked as a Safety Consultant at VML Consulting LLC and contributed to Vmarie LLC in 2012. Vanessa serves actively in multiple engineering committees, including DFI Women in Deep Foundations, ADSC, and NCCCO Drill Rig Task Force — groups that influence safety standards in the drilling industry. Her involvement in national conferences, workshops, and technical events strengthens her credibility and provides additional income opportunities through speaking engagements.

Vanessa Lucido’s Leadership Style and Business Philosophy

Vanessa’s leadership is grounded in safety, discipline, and innovation. She emphasizes “safety-first operations,” a principle shaped by years of fieldwork and her father’s legacy. Her management style balances technical precision with a supportive team culture. Vanessa is known for being hands-on, approachable, and committed to continuous improvement. As a woman leading a male-dominated sector, she focuses on empowerment, accountability, and long-term growth. Her philosophy highlights respect, professionalism, and maintaining strong relationships within the construction community — traits that make her stand out as a respected industry leader.

Personal Life – Family, Lifestyle, and Private Details

Vanessa is an American of White Caucasian ethnicity and practices Christianity. She is a mother but keeps her marital status private, as she chooses not to share details about her husband or partner publicly.
She enjoys horse riding, travel, outdoor activities, and spending time with family. Vanessa prefers a low-profile personal life and avoids unnecessary publicity. No verified information exists about her height, weight, or dating history — and she avoids discussing her private relationships on social media. Her lifestyle reflects simplicity, professionalism, and emotional resilience.

Vanessa Lucido’s Online Presence and Public Image

Vanessa maintains an active Instagram presence, where she shares family photos, work activities, travel moments, and company updates. She does not use social media for self-promotion but rather for authentic personal expression.
Her followers admire her for being a strong, independent businesswoman who balances executive responsibilities with motherhood. Her public image is positive, professional, and grounded. Fans of The Curse of Oak Island view her as an intelligent and capable leader, while industry colleagues respect her for her safety expertise and engineering knowledge.

Industry Achievements, Memberships, and Recognitions

Vanessa holds several respected positions in engineering organizations. She is a member of the DFI Women in Deep Foundations Committee, NCCCO Drill Rig Task Force, and ADSC Industry Groups. She has delivered speeches, participated in safety discussions, and contributed to equipment innovation standards. Her work reflects industry leadership, not just business ownership. These achievements strengthen her professional standing and enhance her long-term value in the construction and drilling sector.

Challenges and Turning Points in Her Professional Journey

The sudden death of her father in 2012 was the biggest turning point in Vanessa’s life. Overnight, she became responsible for running a major equipment company at only 26 years old.
She faced a male-dominated industry, high stakes, and the burden of preserving her father’s legacy. Managing equipment failures, safety risks, and business competition required resilience and determination.
Her success today came from overcoming grief, assuming leadership early, and proving her capability through hard work and knowledge — not privilege.

Future Outlook – Career Growth and Expected Achievements

ROC Equipment is expected to continue expanding as infrastructure and foundation projects increase across North America. With Vanessa’s leadership, the company is positioned for continued financial stability and innovation.
Her children’s toy company also has potential for growth, and her public recognition from The Curse of Oak Island may open future media or educational opportunities. Verified data suggests her net worth will continue to grow steadily due to strong business foundations, industry demand, and her reputation as a reliable CEO.

Conclusion

Vanessa Lucido’s journey is a powerful example of leadership, resilience, and determination. From growing up on a ranch to becoming a young CEO of a multi-million-dollar company, she proves that skill and hard work can overcome adversity. Her impact on the drilling industry, her commitment to safety, and her role on The Curse of Oak Island demonstrate her versatility and professionalism. Her net worth reflects years of dedication — not overnight success — and her story continues to inspire young professionals, especially women entering technical fields.

FAQs About Vanessa Lucido

1. What is Vanessa Lucido’s net worth?

Vanessa Lucido’s verified net worth is estimated at over $1 million, earned through her role as CEO of ROC Equipment, consulting work, and her appearance on The Curse of Oak Island.

2. How did Vanessa Lucido become CEO of ROC Equipment?

She became CEO in 2012 at age 26, after the passing of her father, Lou Lucido. As the first sibling to graduate with a university degree, she was chosen to lead the family-owned drilling equipment company.

3. Why is Vanessa Lucido famous?

Vanessa Lucido is widely known for her appearance on The Curse of Oak Island, where she assisted the Lagina brothers in drilling operations. She is also recognized for her leadership as CEO of ROC Equipment.

4. What is Vanessa Lucido’s educational background?

She holds a BA in Humanities, Communication, and Marketing and an MBA from the University of Utah. Her education helped her manage and expand her family’s drilling company.

5. Is Vanessa Lucido married?

Vanessa Lucido keeps her personal life private. While she is known to be a mother, she has not publicly confirmed any information about a husband or relationship.

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